Picking the Right Broker Brings Value
THE SITUATION A group of auto dealers was referred to Gallagher by a merger partner who handled the dealer’s benefits. An introduction was made and the Gallagher Automotive team had the opportunity to discuss our capabilities and experience. The next year, the client asked us to come back and present again. After our presentation, the client asked us to market the account mid-term.
THE RESPONSE The prospect’s current insurance program was an off-the-shelf insurance company driven program with little broker-negotiated enhancements. Gallagher marketed the program to the marketplace to ensure that the client was evaluated in the best light possible, rather than relying on the submissions of others. By starting from scratch and approaching the entire marketplace, we completely restructured our prospect’s insurance program.