Strategic outcomes
We focus on outcomes and outputs in equal measure, working with you to understand your objectives and deliver a pension communications strategy that will yield real results.
Get the most out of your pension communications
Pensions are complicated – and, when it comes to planning for retirement, members need your support. And because people have differing attitudes towards money with competing financial priorities, the need for clarity of message has never been greater in today’s ‘always on’ world.
The challenge for employers and trustees is providing information that speaks to individuals in a simple and engaging way – and the solution starts with digital. This is about sharing targeted, multichannel content for segmented audiences, and building a communications strategy with measurable objectives that uses member behaviour to maximise your return on investment.
We help you deliver great pension communications…
- Improved member engagement and understanding
- Trackable behaviours – increased contribution levels, fewer queries, enhanced engagement with investment options
- Better value for members
What our pension communication expertise can do for you
Engagement strategies…
that encourage attitudinal shifts towards saving
A solid communication plan is the result of a well-thought-out communication strategy – and taking a strategic approach to communication enables you to set goals, measure success, and demonstrate ROI.
We use a range of research techniques at the beginning of any new project – data analysis, focus groups, surveys – to get insights into what your members need, what’s the best way to segment your audience and what your main areas of improvement are. We bring these findings together to develop a robust communication strategy and tactical plans to achieve your objectives and drive the right behaviours.
We also work with clients to help them consult with members during a scheme change project. It is critical that this is done right – not just from a technical and legal perspective, but to ensure members and employees have real clarity about what it means for them, their families and their futures.
Pension websites…
your members will want to visit – again and again
Going digital brings with it endless opportunities to unlock new levels of engagement, making it more real, personal and easy for members to interact with their scheme than ever before – and a pension website with a superintuitive user experience and content that’s difficult to ignore is the key to achieving this.
Whether it’s a simple email collection landing page, a gateway to your provider website or a full pensions website, our digital solutions focus on UX design and accessibility.
Personalised statements…
that drive awareness and encourage action
What’s the point in offering a hugely valuable benefit if your employees don’t engage enough to get anything from it? Personalised pension statements help members understand what the numbers mean to them as an individual, empowering them to build a picture of their retirement lifestyle by setting attainable goals.
Personalised statements can come in many different shapes and forms, depending on the needs of your members. We design printed, online or video statements that help members understand where they stand and realise the need to take action.
Modellers and calculators…
to guide people through complex financial decisions
Giving people access to communication tools that can help them plan for the retirement they want is key to helping them realise that they have a responsibility to look after their own financial future – and easy-to-use, simple-to-understand calculators can capture a wider audience in a more personalised and engaging way.
Over the years, we have developed a range of customisable financial decision-making tools offer an effective, low-cost solution that make retirement planning come alive for your members:
- Small Change, Big Savings: small steps towards making a big difference
- DC Modeller: model the path to reach the ideal retirement savings goal
- Cost of Delay: find out how costly delaying retirement contributions can be
- Hitting the Target: build a retirement lifestyle and set a target
- Debt Modeller: model affordable repayments to become debt-free
- Pension Gap Planner: helping employees calculate the impact of career breaks or reduced hours on their retirement savings
Creative content…
videos, animations, blogs – and beyond
If a member isn’t connected with your messaging straight away, the alternative is just a swipe away. Right now, content is king and it needs to be clear, accessible, creative, shareable, up-to-date and designed to work around life on the go.
Your content has to speak to the individual and it has to address the ‘what’s in it for me?’ factor. We bring something different to the conversation, and make sure your pension communications engage your people through dynamic storytelling and visual creativity.
Member engagement in the digital age
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