Strategic outcomes
We focus on outcomes and outputs in equal measure, working with you to understand your objectives and deliver a retirement communications strategy that will yield real results.
Get the most out of your retirement communications
Retirement plans are complicated – and, when it comes to planning for retirement, employees need your support. And because people have differing attitudes towards money with competing financial priorities, the need for clarity of message has never been greater in today’s ‘always on’ world.
The challenge for employers is providing information that speaks to individuals in a simple and engaging way – and the solution starts with digital. This is about sharing targeted, multichannel content for segmented audiences, and building a communications strategy with measurable objectives that uses member behavior to maximize your return on investment.
We help you deliver great retirement communications…
- Improved engagement and understanding
- Trackable behaviors – increased contribution levels, fewer queries, enhanced engagement with investment options
- Better value for people
What our retirement communication expertise can do for you
Engagement strategies…
that encourage attitudinal shifts towards saving
A solid communication plan is the result of a well-thought-out communication strategy — and taking a strategic approach to communication enables you to set goals, measure success, and demonstrate ROI.
We use a range of research techniques at the beginning of any new project — data analysis, focus groups, surveys — to get insights into what your members need, what's the best way to segment your audience and what your main areas of improvement are. We bring these findings together to develop a robust communication strategy and tactical plans to achieve your objectives and drive the right behaviors.
Websites…
your members will want to visit – again and again
Going digital brings with it endless opportunities to unlock new levels of engagement, making it more real, personal and easy for members to interact with their scheme than ever before – and a retirement website with a superintuitive user experience and content that’s difficult to ignore is the key to achieving this.
Whether it’s a simple email collection landing page, a gateway to your provider website or a full retirement website, our digital solutions focus on UX design and accessibility.
Personalized statements…
that drive awareness and encourage action
What's the point in offering a hugely valuable benefit if your employees don't engage enough to get anything from it? Personalized statements help members understand what the numbers mean to them as an individual, empowering them to build a picture of their retirement lifestyle by setting attainable goals.
Personalized statements can come in many different shapes and forms, depending on the needs of your members. We design printed, online or video statements that help members understand where they stand and realize the need to take action.
Calculators and decision-making tools…
to guide people through complex financial decisions
Giving people access to communication tools that can help them plan for the retirement they want is key to helping them realize that they have a responsibility to look after their own financial future – and easy-to-use, simple-to-understand calculators can capture a wider audience in a more personalized and engaging way.
Over the years, we have developed a range of customizable financial decision-making tools offer an effective, low-cost solution that make retirement planning come alive for your members:
- Small Change, Big Savings: small steps towards making a big difference
- DC Modeller: model the path to reach the ideal retirement savings goal
- Cost of Delay: find out how costly delaying retirement contributions can be
- Hitting the Target: build a retirement lifestyle and set a target
- Debt Modeller: model affordable repayments to become debt-free
- Pension Gap Planner: helping employees calculate the impact of career breaks or reduced hours on their retirement savings
Creative content…
videos, animations, blogs – and beyond
If a member isn’t connected with your messaging straight away, the alternative is just a swipe away. Right now, content is king and it needs to be clear, accessible, creative, shareable, up-to-date and designed to work around life on the go.
Your content has to speak to the individual and it has to address the ‘what’s in it for me?’ factor. We bring something different to the conversation, and make sure your retirement communications engage your people through dynamic storytelling and visual creativity.
Member engagement in the digital age
Download the whitepaper
