State of the Sector: it’s time to reset the internal communication agenda

The power of people within any organization can be brought to life with great communication – a global pandemic has forced a shift in this thinking over the past couple of years, and we’re all the better for it.

And that’s why we believe State of the Sector is so important right now – and with an incredible 1,300 of you giving up your time to take the survey this year, you clearly agree.

Because of you, our 2021/22 report is our biggest and most insightful one yet; with more responses from more territories than ever before – astonishing, when you consider that we’ve all had quite a lot to do lately!

The fact that so many of you have taken the time to have your say is testament to the level of commitment that sits within your professional DNA; and it’s why we continue to partner with the most influential internal communication bodies on the planet – Acacia, Bunch, CIPR Inside, IABC, Inner Strength, Inspiring Workplaces, the Institute of Internal Communication, Nexus, Poppulo, PRSA, simplycommunicate and Unily – as we deliver the results.

Yes, this is knowledge sharing on the grandest of scales – which is exactly what State of the Sector is all about.

It’s as much about painting a picture of where internal communication is today as it is about predicting the trends that lie ahead.

Which is why, as we started designing this year’s survey, five big questions immediately came to mind:

1. Does internal communication drive meaningful change?
2. Can a killer employee experience give you the edge?
3. What does the new world of work REALLY look like?
4. Do people managers hold the key to hybrid success?
5. How can we take our IC influence to the next level?

As communicators, our stock is undeniably on the rise. It’s up to us to keep climbing, to keep pushing forward till those decision makers take notice – because when it comes to empowering organizations to deliver a better employee experience, foster a unique culture and extol the virtues of a killer employee value proposition, internal communicators know how to get the job done.

But we shouldn’t need to tell you this.

Whether you realize it or not, you’ve been using your expertise to influence proceedings at every turn during the COVID-19 crisis. So don’t stop now, just because we’re returning to some semblance of ‘normal’ – this is yours for the taking.

Don’t lose sight of that as you read the report – and, above all, don’t forget why you do what you do.

Your organization – and its employees – will be richer for it.

Gallagher is a global internal communication and employee experience agency.
From transforming workplace culture to championing the physical, emotional, career and financial wellbeing of employees, everything we do is linked to a strategic business objective — and designed to elevate every aspect of the employee experience.
Our communication consultants help clients communicate their strategy and vision; turn their leaders into engaging communicators; review their internal communication channels; maximize the perceived value of their rewards and benefits packages and accelerate business transformation.
We have offices in the UK, US, Canada and Australia, but we support organizations of all sizes on a global basis.