
Australia's business landscape is dominated by micro, small and medium-sized enterprises, which represent nearly 2.5 million businesses1. Insurance plays a critical role in providing confidence and security to support micro-SMEs2. The QBE 2025 report, Adapt, Protect and Thrive: How Micro-SMEs Navigate Risk and Opportunity, surveyed over 1,000 sole traders and SME owners to explore their perspectives on challenges, market shifts, and growth opportunities.
The findings reveal that, while business goals vary, 50% aim to increase profitability, 43% want to expand their client base and 42% prioritise stabilising cash flow — insurance remains a key enabler for achieving these objectives.
Why micro-SMEs can't afford to overlook insurance
Against a changing economic landscape marked by rising inflation, fluctuating supply chains and shifting consumer preferences, micro-SMEs reported they are managing these risks with resilience and diversity — with 40% streamlining expenses, 38% building savings/ financial reserves and 25% diversifying their offerings.
However, the financial vulnerability of many micro-SMEs is stark: the survey reports without business insurance, 24% of micro-SMEs couldn't afford a financial setback, while a further 28% couldn't manage a setback of more than $10,000.
With the costs of disruptions like equipment damage or legal liabilities often exceeding these amounts, the importance of business insurance isn't just a safety net, it's a necessity. Business insurance provides tangible benefits:
- 81% of insured micro-SMEs feel protected against risks
- 79% experience peace of mind
- 53% feel more confident taking financial risks, enabling innovation and growth.