Authors: Lara Gibbs Ben Warren Pepper Krach
While leaders focus on transformation and business outcomes, employees often ask a different set of questions: What does this mean for me? How will my role change? Do I have the skills I need? Change is experienced differently across the organization.
Leaders today are expected to guide organizations through economic uncertainty, workforce transformation, AI adoption and shifting employee expectations, often all at once. But to effectively lead through disruption, the right set of communication skills and support structures must be in place. And above all, leaders need the trust of their people to sustain change over the long term.
The question is no longer whether change will occur. It's about whether leaders are equipped to help their colleagues adapt — and whether they have the right strategy to create and maintain trust.
Transformation starts with people, not technology
Before introducing AI, redesigning benefits or integrating teams following a merger, organizations need to understand employee concerns such as communication gaps, cultural realities and operational challenges.
Transformation efforts often struggle not because people resist change, but because organizations underestimate the preparation required to support it.
This requires more than a roadmap. The onus is on leaders to communicate openly, address concerns and create confidence in the path ahead. That said, as Lara Gibbs, national practice leader, People Development & Insights at Gallagher, points out, "People don't expect leaders to have every answer, but they do expect honesty, clarity and follow-through."
Three of the most common challenges leaders face include:
- Creating clarity without oversimplifying complexity
- Ensuring that enterprise-wide transformation aligns with local needs
- Managing uncertainty, resistance and employee concerns
Trust shapes how employees respond to change
Organizations with high levels of trust tend to experience lower stress, stronger employee engagement and greater resilience during periods of change. To build that trust, leaders must communicate openly and consistently demonstrate the behaviors they want others to adopt.
Gallagher's 2026 US Talent Benchmarks report highlights that 29% of employers view concerns about employee trust as a barrier to AI adoption. Trust also influences an organization's ability to adapt and respond to disruption.
In a culture of trust, individuals are more willing to share ideas, provide honest feedback, experiment with new approaches and support new initiatives, even when outcomes remain uncertain.
Communication: A critical leadership skill
A successful communication strategy extends beyond HR and requires a cross-functional approach. As Pepper Krach, North America Small & Mid-Market Communication lead at Gallagher, explains, "Organizations need a cascading communication model, where leaders communicate key messages and managers provide context and reinforcement. Employees must have opportunities to ask questions, share feedback and be part of the conversation."
This ongoing exchange helps create alignment and ensures concerns can be addressed before they become larger challenges.
Organizations that communicate early and often are better positioned to build that trust and maintain momentum throughout the transformation process.