The senior living industry in the US is undergoing a transformative period driven by increasing demand, evolving care needs and rising expectations for affordable, technology-enabled solutions. By 2029, the middle-income senior population is projected to double to 14 million, while all baby boomers will be over 65 by 2030, creating significant demand for senior housing and care. However, the industry faces challenges such as workforce shortages, with an additional 660,000 workers needed by 2033 and the growing complexity of care requirements. Operators are also grappling with financial pressures due to high development costs and regulatory barriers, prompting innovative approaches like flexible pricing models and adaptive reuse projects.
Explore these trends further, including the demographic shifts, workforce challenges and innovative solutions reshaping the industry.