For businesses and cybersecurity teams, this shift introduces new challenges: broader attack surfaces, fastermoving threats and increased financial exposure.
How AI is reshaping cyber threats
Frontier AI models are reducing the time, skill and effort traditionally required to carry out cyberattacks. As these tools become more widely available and embedded across digital ecosystems, the avenues for developing and deploying threats are also expanding. Taken together, this makes attacks easier to execute and harder to contain.
Lower barriers, broader attack surface
Greater accessibility to AI capabilities is fuelling a rise in opportunistic, state-sponsored and lone-actor attacks. Advanced models are enabling even technically novice attackers to identify vulnerabilities and launch large-scale attacks.
Threat actors are increasingly using AI to identify and weaponise zeroday vulnerabilities2 — previously unknown system flaws for which no patch is available — reducing the time organisations have to detect and respond.
Notably, relatively inexperienced actors are gaining entry to organisations, and then selling or sharing that access through dark-web ecosystems and underground networks, allowing more actors to participate in various stages of an attack.
Faster attacks, weaker foundations
In 2026, vulnerabilities are often exploited before they are publicly disclosed — driven in large part by increasingly advanced AI capabilities.3 These tools are accelerating the speed and sophistication of cyberattacks, enabling threat actors to design multi-stage attacks and reuse them across multiple organisations with minimal effort.
In practice, this creates greater pressure for businesses. As organisations scale their digital operations, many are left with underlying weaknesses in their systems and processes that can be easily exploited.
This often reflects the reality that, in the race to digitise, businesses have prioritised speed over building robust, secure foundations. Outdated systems, delayed updates, fragmented security tools and limited visibility across assets can all increase exposure and amplify the impact of an attack.
Evolving pressure points
Alongside attack methods, how pressure is applied on victims is also evolving. Social engineering, where attackers exploit human behaviour rather than technical weaknesses, is the starting point for most cyber incidents. AI is enabling these attacks to be scaled and customised more easily, making them harder to contain and increasing the likelihood of successful initial compromise.
While financial gain remains the primary target, organisations today often experience attacks aimed at reputational risk and data extortion. Ransomware attacks are now more layered, often combining data theft with disruption and extortion, including threats to release sensitive information if demands are not met.
Overall, improvements in backup practices have reduced the effectiveness of simple encryptiononly attacks. However, when attackers disable recovery systems and get access long enough to disrupt operations, they are often able to demand higher ransoms.
Supercharged cyberfraud: How AI is redefining deception at scale
Attacks on UK retailers in 2025, which resulted in losses exceeding £300 million,4 began as something far simpler: credential theft. Threat actors bypassed traditional controls by targeting user identities through impersonation, using phishing (deceptive emails) and voicebased impersonation to manipulate multi-factor authentication and gain access.
A year earlier, a UK engineering firm lost approximately £18.5 million after an employee was deceived into authorising a fraudulent transfer during a deepfake video call impersonating senior executives5 — a form of targeted fraud known as whaling. These incidents reflect a broader shift, where technical intrusion is increasingly replaced, or enabled, by highly convincing manipulation that is difficult to distinguish from legitimate activity.
A more humancentric approach to cyberfraud, amplified by AI tools such as audio deepfakes to spoof voices, highlights how cultural familiarity, psychological insight and automation are combining to redefine modern cyber threats. In effect, attacks are becoming less about breaking systems and more about influencing people — at speed and at scale.
Why all businesses are exposed
A key feature of today's cyber threat landscape is that organisations don't need to be specifically targeted to be at risk. Attackers often use automated, AI-driven tools to scan for vulnerabilities across the internet, identifying businesses with easily exploitable weaknesses or outdated systems. This means that any organisation with a digital presence can be exposed particularly if there are gaps in security or legacy systems that haven't been updated.