In our first article in this series, we talked about building your total rewards strategy. Now, let's dig into some questions to gut-check whether it is working:
- Are your employees consistently maximizing the benefits available to them?
- Are your employees and broader community recognizing your organization's investments in employee benefits?
- Is your total rewards program fostering a great workplace culture?
If your answer to any of these questions is no, poor communication is likely to blame. Investing in a total rewards program is only the first step. To maximize its effectiveness, you need to account for when, where and how these benefits are communicated to staff. When you fail to do so, employees lack both knowledge and appreciation of the benefits available to them.
This is a missed opportunity — and a common one.
Just 26% of healthcare organizations have a comprehensive employee communication strategy.1 Why?
Communication is often pegged as a soft discipline, or a nice to have. But in reality, it's the foundation of your total rewards strategy. An effective communication strategy is key to reaping the benefits of total rewards. We'll restate it because it is that important: your employees can't fully appreciate or engage with the total rewards you offer them if they don't know the benefits exist.