With inflation's impact on an organization's bottom line, the challenge to perform and grow while balancing employee needs and interests can sometimes conflict. Organizations are solving for a diverse workforce with decentralized employees — geographically, demographically and sociologically. Given all of this, employers are constantly competing for top talent and must find differentiators that set their organizations apart from the competition.

When the Great Resignation hit in 2021, 17% of organizations saw a turnover rate of 30% or more. Knowing this fact, when asked about the top operational priorities for 2022, organizations noted that retaining talent (52%) and attracting talent (40%) were among the top three priorities. Leaning into their ability to differentiate amongst the competition, 25% of organizations listed voluntary or supplemental benefits as one of the total rewards aspects they enhanced to meet their recruitment and retention objectives. Offering highly integrated voluntary benefits that align with core benefit strategies can be a strong competitive advantage in the marketplace.

Each year, we ask employers what their top objectives are for offering voluntary benefits. Year after year, the top objectives have remained the same. However, for the first time in 2022, "attracting new employees to the organization" debuted as an additional top objective.

2021 2022
Provides comprehensive benefits package 73% Provides comprehensive benefits package
Fill gaps in coverage 57% Fill gaps in coverage 46%
Offer financial protection to employees 54% Offer financial protection to employees 32%
Attract new employees to the organization 32%

Not only can voluntary benefits help organizations meet the needs of their employees, but they can help attract and retain top talent. Thirty percent (30%) of employers identified that they were using voluntary benefits to also "retain existing employees."

Understanding that organizations need to be more competitive and integrated than ever before, 71% of employers plan to expand or replace their HR technologies by 2024. With such a significant financial investment — not only on the HR tech side, but also on the employee side (noting that 55% of employers are spending $10,000 or more per eligible employee on benefits annually) — it only makes sense to effectively communicate these new technologies. Unfortunately, many organizations don't take the opportunity to communicate total rewards. Moreover, only 54% of employers identified that "employees understand their benefits and how to use them" as the most important outcome for employee communication.

When employees understand and know how to effectively utilize their benefits, they are empowered consumers. They can make educated decisions that can positively affect the claims experience. This, holistically, provides an opportunity to align HR, technology, core and voluntary benefits, and key communications to coexist for true organizational wellbeing.

In 2022, more than 3 in 5 employers (61%) offered voluntary benefits to provide a comprehensive benefits package to employees — are you one of them?

Access to physical and emotional wellbeing benefits and programs is central to the quality of the employee experience, as well as performance outcomes. Adding selective voluntary benefits or increasing subsidies for current options can help attract and retain a competitive workforce. Get insights from nearly 4,000 employers, and identify opportunities for your organization to better compete for top talent and build success.

Access your complimentary preview of the 2022 Workforce Trends Report: Physical & Emotional Wellbeing.

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Turnover rates for full-time employees in 2021 71% investing in HR, 55% spend $10K+ per worker, 54% say workers understand benefits.


Consulting and insurance brokerage services to be provided by Gallagher Benefit Services, Inc. and/or its affiliate Gallagher Benefit Services (Canada) Group Inc. Gallagher Benefit Services, Inc. is a licensed insurance agency that does business in California as "Gallagher Benefit Services of California Insurance Services" and in Massachusetts as "Gallagher Benefit Insurance Services." Neither Arthur J. Gallagher & Co., nor its affiliates provide accounting, legal or tax advice.