Author: Kathleen Schulz
It's no surprise that emotional wellbeing emerged as one of the most important components of all total rewards during the pandemic. With almost 70%1 of leaders worrying about the impact of stress and burnout on their organizations, a sense of urgency developed to implement resources, awareness and education on overall wellbeing, and in particular mental health and emotional wellbeing.
Now, some organizations are realizing the resources implemented are underutilized and not valued as part of the overall employee experience. It's a good opportunity to step back and reevaluate your strategy and how to ensure a cultural approach to emotional wellbeing.
How should you approach such a daunting task?
- Understand current state: Collect and analyze various data sources, key stakeholder insights and employee feedback to make informed decisions to ensure strategy meets business objectives and employee needs.
- Build it: Build a strategy that reflects the unique generational characteristics and needs with measurable goals, objectives and performance metrics. Evaluate the vendor market to select partners that align with budget and culture.
- Live it: Implement a robust communications plan to bring visibility to resources, and to normalize and accelerate emotional wellbeing as a cultural imperative. Train managers on how to model positive behaviors and create an environment of psychological safety. Integrate and align the strategy with all existing processes and policies to ensure consistent messaging is threaded throughout the culture.