Gallagher today announced that Alison Bain has joined the company as its Head of Marketing and Communications for Europe, Middle East and Africa (EMEA), in a new role based in London. 
Alison Bain

“Alison and her team will accelerate the momentum we have in transforming marketing and communications to drive growth and sustainable value for Gallagher,” said Christopher E. Mead, Global Chief Marketing Officer. “Part of our strategy includes attracting key leadership talent to our marketing organisation who will ensure we develop and reward our existing talented team members who consistently innovate and lead us to even greater wins.”

With more than 25 years of brand, agency and communications experience in the UK and globally, Alison Bain will partner with Gallagher’s insurance, risk management and consultancy divisions in the UK and the broader European region to drive marketing-led revenue generation across the region in partnership with local leadership.

Prior to joining Gallagher, Alison was with American Express where she led international brand, communications and marketing. In this role, she drove significant marketing transformation which resulted in accelerated growth across 100 countries.

This strategic hire along with Gallagher’s brand refresh and Premiership Rugby partnership agreement are recent examples of the firm’s continued plans for aggressive organic growth. Gallagher has a rich history of client service, innovation and success within the insurance brokerage industry. These current efforts to redefine the company’s marketing focus will serve to further differentiate Gallagher in the competitive brokerage landscape.